OUR STORY

A Family Tradition Since 1977

With a family tradition in jewellery dating back to 1977, My Jewellery Shop has been the Gold Coast's most trusted jeweller, creating timeless pieces that celebrate life's most precious moments.

Discover Our Journey
OWNER & FOUNDER | MY JEWELLERY SHOP

Catherine Pevy-Trewartha

Jewellery has never just been Catherine's career. It has been her whole life. Immersed in the world of fine jewellery since childhood, she built her expertise across diamonds, gemstones, precious metals, and global sourcing before establishing her first Gold Coast retail jewellery store in 2002, and launching My Jewellery Shop in 2010. Today, with 49 years of industry experience, she is one of Australia's most trusted and decorated jewellery professionals, and one of the Gold Coast's most passionate community champions.
"Every piece we create carries the same promise we made on day one: to deliver exceptional quality, honest value, and a personal experience that makes every customer feel like family."
A founding member of Women in Jewellery, a proud national sponsor of the Women in Business Awards Australia, and a respected industry leader, Catherine's reputation extends far beyond the Gold Coast. Yet it is here, in her community, her boutique showroom, and the relationships built across three generations of families, that her heart has always been.
49
Years of Expertise
5,000+
Curated Pieces
15,000+
Happy Customers
6
Industry Awards
OUR JOURNEY

A Lifetime of Milestones

From a childhood steeped in jewellery to one of Australia's most trusted boutique jewellers. Every chapter has shaped who we are today.

1977
A Family Tradition Begins
Catherine's family establishes one of Australia's most respected jewellery businesses, and from the very beginning, a young Catherine is there, learning, watching, and absorbing everything. A lifelong love affair with fine jewellery, diamonds, and gemstones had begun.
2002
Her Own Vision
After 25 years immersed in every facet of the jewellery industry, from diamond grading and gemstone sourcing to global buying and retail strategy. Catherine opens her first independent Gold Coast jewellery store, Burleigh Showcase Jewellers. The store quickly earns a reputation for exceptional quality, bespoke jewellery design, and personalised service, becoming a multi-award-winning destination for engagement rings and fine jewellery on the Gold Coast.
2010
Pioneering Online
At a time when most independent jewellers hadn't considered e-commerce, Catherine launches My Jewellery Shop as a fully transactional online jewellery store, one of the first independent Australian jewellers to do so. Customers across Australia can now access the same curated collection of fine jewellery, diamond rings, and engagement rings that the Gold Coast had come to love. A bold move that others would soon follow.
2012
A Boutique is Born
In December 2012, My Jewellery Shop finds its forever home, a beautiful boutique on the Gold Coast Highway in Nobby Beach. What many considered a risky move into a quiet coastal strip, Catherine recognised as something special: a neighbourhood on the cusp of becoming the Gold Coast's most vibrant, sought-after destination. She was right. My Jewellery Shop becomes a landmark boutique jewellery store in the heart of the Central Gold Coast.
2013
All In
With a clear vision and an unwavering commitment to her clients, Catherine consolidates everything into My Jewellery Shop, channelling her passion, expertise, and energy into building something truly special. A dedicated team of certified jewellery professionals takes shape, community connections deepen, and the boutique flourishes as the Gold Coast's most loved independent jeweller for engagement rings, custom jewellery, and fine jewellery.
2016
Ahead of the Curve
My Jewellery Shop sells one of Australia's first lab-grown diamonds at retail, years before the rest of the industry catches up. This milestone marks the beginning of a deliberate evolution: from multi-brand retailer to upmarket boutique jeweller, curated with intention and integrity. Today, My Jewellery Shop remains one of the Gold Coast's leading destinations for certified lab-grown diamonds and natural diamonds.
2020
New Life for Beloved Pieces
When COVID changes everything, My Jewellery Shop pivots with purpose. Catherine recognises that people are rediscovering treasured pieces sitting unworn in drawers, and launches a campaign around remaking, remodelling, and transforming family heirlooms into stunning new custom jewellery creations. Jewellery repairs, resizing, and bespoke redesign become a cornerstone of the My Jewellery Shop experience, and the Gold Coast community responds with open arms.
2024
Award-Winning Excellence
A landmark year. Within the space of two weeks, My Jewellery Shop claimed two prestigious awards: Winner of the Global Bridal Awards, and Winner of the Local Business Awards Gold Coast in the jewellery category. Recognition that My Jewellery Shop stands among the very best in Australia for engagement rings, bridal jewellery, and fine jewellery retail. A moment of immense pride for the entire team.
2025
Leading the Way
Catherine is named the first ever female Chair of Showcase Jewellers, a landmark moment for women in the Australian jewellery industry. Recognised by Women in Business Awards Australia, her influence and leadership continue to grow well beyond the Gold Coast.
2026
A New Digital Chapter
The launch of My Jewellery Shop's most ambitious digital experience yet, a reimagined online boutique that brings the warmth, expertise, and beauty of the Nobby Beach showroom directly to your screen. Our fourth website. Our finest yet.
?
And the story continues...
Nearly five decades in, the passion hasn't dimmed. It's only grown. Watch this space.
OUR CRAFT

Where Art Meets Precision

Where Art Meets Precision bespoke design process
OUR CRAFT

Where Art Meets Precision

Every piece in our collection is selected or crafted with meticulous attention to detail. From sourcing ethically certified stones to the final polish, we hold ourselves to the highest standards of quality.

Certified Stones

GIA, GCAL & IGI certified diamonds and gemstones

Quality Assured

Every piece inspected to our exacting standards

Handcrafted

Bespoke designs made by skilled artisans

Ethically Sourced

Responsible sourcing and sustainable practices

MEET THE TEAM

The People Behind the Sparkle

Our passionate team of jewellery experts, designers, and consultants are here to make every experience exceptional.

 
Catherine

Catherine

Founder and Owner

Catherine has always been ten steps ahead. With 49 years in the jewellery industry, she has built My Jewellery Shop not just as a place to buy jewellery, but as an experience worth seeking out. She was among the first independent Australian jewellers to embrace e-commerce, one of the earliest to introduce lab-grown diamonds at retail, and has consistently led where others have followed. But for all her love of innovation and marketing, it is the customer experience that drives every decision she makes. The beautiful boutique, the handpicked team, the unhurried atmosphere. All of it is intentional. My Jewellery Shop exists as a deliberate alternative to the noise and pressure of chain store shopping. Here, you are not a transaction. You are a guest, and Catherine has made sure you feel exactly that way from the moment you walk through the door.

 
Renee

Renee

Assistant Store Manager and Senior Sales Consultant

With 25 years in the jewellery industry and a certification in diamonds, Renee knows fine jewellery inside and out. She has spent her entire career working with diamonds and precious stones, and that depth of knowledge shows in every conversation she has with a client. But what makes her truly special is the way she makes you feel when you sit down with her. She listens carefully, takes her time, and genuinely cares about getting it right for you, not just for the sale. Whether you come in knowing exactly what you want or with no idea where to start, you will leave feeling confident, looked after, and glad you came.

 
Amanda

Amanda

Senior Sales Consultant

Thirty years in diamonds, fine jewellery, and watches, and Amanda still approaches every client as though it is the most important conversation of her day. Because for her, it is. She is warm, she is patient, and she listens in a way that makes you feel truly heard. Whether you are searching for an engagement ring, a special gift, or something entirely bespoke, Amanda will guide you through the process with care and no pressure whatsoever. She is the reason so many of our clients come back and bring their families with them.

 
Lorraine

Lorraine

Administration and Accounts

Lorraine is the reason everything runs as smoothly as it does. With 12 years of industry experience, she manages our accounts, administration, and supplier relationships, and makes sure our online store is always accurate and up to date. She is also the first to jump in on the floor when needed, bringing a sharp eye for detail and a sense of humour that keeps the whole team laughing. You might not always see her, but you will absolutely benefit from everything she does.

 
Paris C.

Paris C.

Design Consultant and Permanent Jewellery Specialist

If you have a piece of jewellery you love but no longer wear, or a vision in your head that you have never quite been able to describe, Paris Clarke is who you want to talk to. With four years of experience and specialist training from the Goldsmith School of Brisbane, she has a remarkable ability to take an idea, a sketch, or a collection of old pieces and turn them into something you will treasure forever. She also performs our laser soldering for permanent jewellery. Paris works directly with our jewellers at every step, so nothing is ever lost in translation. And she will not rest until every single detail is exactly right.

 
Caitlin

Caitlin

Marketing and Social Media Specialist

Caitlin holds a Bachelor's Degree in Business and Marketing, and she brings both the strategy and the creativity to her role at My Jewellery Shop. She is the person shaping how MJS looks and sounds online, crafting content that captures the beauty, quality, and heart behind every piece in a way that feels genuine rather than salesy. Caitlin has a strong understanding of trends, growth, and what makes people stop and take notice, and she uses that to ensure that discovering My Jewellery Shop online feels just as special as walking through our door. She works closely with the whole team to make sure the MJS story is told consistently and beautifully across every platform. If you have ever stopped scrolling because of something we posted, that is probably Caitlin's work.

 
Paris L.

Paris L.

Photography and Content Creator

Paris Lee has spent three years making our jewellery look as extraordinary on screen as it does in person. She specialises in jewellery photography and content creation, producing the imagery and video that brings our collections to life across social media, marketing campaigns, and in-store displays. Paris has a genuine passion for fine jewellery and a creative eye that ensures every piece is shown in its very best light. She also has her finger firmly on the pulse of what is trending right now across the jewellery world, keeping My Jewellery Shop ahead of the curve visually and creatively. Want to know what is on trend? Ask Paris.

 
Anna

Anna

Marketing Assistant

Anna works remotely but you would never know it. She is woven into the fabric of how My Jewellery Shop operates, quietly ensuring that the systems, the content, the processes, and the details that keep everything moving are always in order. With expertise across e-commerce, CRM, content, and lead generation, Anna is the kind of person who sees what needs doing and simply does it. We are very glad she is on our team.

 
Ally

Ally

Visual Merchandising and Showroom Assistant

Ally has been with My Jewellery Shop for five years, and her eye for presentation is something quite special. She has a natural instinct for how to display our pieces beautifully, and the showroom reflects that every single day. Beyond the displays, Ally assists with client appointments, jewellery cleaning checks, and repairs, and over the years has built up a solid knowledge of metals and gemstones. She is warm, organised, and one of those people who just makes everything feel a little easier.

 
Elke

Elke

Showroom Assistant

Elke has been part of our team for two and a half years, and the enthusiasm she brings to everything she does is genuinely infectious. She keeps the showroom looking immaculate, assists with repairs and client appointments, and has developed a real knowledge and appreciation for fine jewellery along the way. Eager to learn and always willing to go the extra mile, Elke approaches every task with care and a level of attention to detail that makes a real difference to the experience of everyone who visits. You will know Elke by her smile. It is the first thing you notice, and it sets the tone for your entire visit.

WHAT WE STAND FOR

Our Values

Uncompromising Quality

Every piece is selected or crafted to meet the highest standards. We never compromise on materials, craftsmanship, or finish.

Trust & Transparency

Honest pricing, certified stones, and a 7-year diamond guarantee. We believe trust is earned through actions, not words.

Personal Service

Whether online or in-store, every customer receives the same warm, personalised attention that has defined us for nearly five decades.

Ethical Sourcing

We are committed to responsible sourcing practices, ensuring our diamonds and gemstones are ethically and sustainably obtained.

Community

Proud Gold Coast locals, we actively support our community through partnerships, sponsorships, and local events.

Innovation

Honouring tradition while embracing the future - from bespoke 3D design to our reimagined digital experience.

Every one of these values is considered in every conversation, every design, and every piece that we create. They are the reason clients come back for every milestone, from a first pair of earrings to an engagement ring, a push present, and a fortieth anniversary band. We use only GIA, GCAL, and IGI certified stones. We price honestly and stand behind every piece with our 7-Year Diamond Guarantee. We have been part of the Gold Coast community since 1977 and we intend to be here for the next fifty years.

★★★★★
"My Jewellery Shop made our engagement ring experience absolutely magical. The team took the time to understand exactly what we wanted and delivered beyond our expectations. We couldn't be happier."
Sarah & Michael — Gold Coast, QLD
EXPERIENCE THE DIFFERENCE

Visit Our Showroom

We'd love to welcome you to our Gold Coast showroom. Whether you're looking for the perfect engagement ring, a special gift, or a bespoke creation, our team is here to help.